First manufacturer to approach the Ivy League schools and develop a neckwear insignia program
In 1921, Abe Rivetz founded Rivetz of Boston™, a company to manufacture and distribute men’s bow ties. In a very short time the company grew into a full neckwear manufacturing entity. Eventually, Rivetz of Boston went national with great success in traditional English repp stripes, club ties, and Italian foulards. The Rivetz of Boston label became a staple of traditional men’s haberdashery stores. Abe Rivetz began with Harvard Square stores in Cambridge, Massachusetts and took the European look coast-to-coast.
Rivetz of Boston was the first manufacturer to approach the Ivy League schools and develop a neckwear insignia program. This program was established before WWII. Rivetz of Boston put insignia programs in place, while also establishing the traditional repp stripe business through their college regimental line. All of the silk goods at that time came from England.
From 1961-1967 a former Brooks Brothers salesman, Ralph Lauren, represented Rivetz of Boston in the metropolitan New York market. During his tenure with Rivetz of Boston, Ralph Lauren designed ties and developed the wide necktie concept. In 1968 Lauren started his iconic brand, Polo.
The flagship brand of Global Neckwear Marketing
Forty years later, Rivetz of Boston, the flagship brand of Global Neckwear Marketing, Inc., continues to represent fine traditional and fashion forward neckwear for men. In addition, Rivetz of Boston has expanded its line to include Italian-made silk neckties, suspenders, women’s scarves, ribbon belts, hair accessories, and fabric wallets, all using custom school and corporate logos.
Rivetz of Boston uses state-of-the-art graphics and textile designers to create new products. Its manufacturing facilities utilize cutting-edge technology and expertise for printing, loom weaving, and finishing processes to produce the best quality silk wear.
In 2007, Rivetz of Boston began producing a unique gift item: a tube-shaped silk covered box with a matching necktie roiled up within the box. This item has become extremely popular with college and university stores, as well as national gift stores and mail order catalogs.
Rivetz of Boston is a brand that stavs in the forefront of the traditional neckwear market, by creating new interpretations of proven designs. No other brand equals Rivetz of Boston in detail and quality. Rivetz of Boston continues to be recognized as an American Classic.
Loyalty Brand Products
Rivetz of Boston, has been in the marketplace since 1921, and is recognized as a leader in value and quality. For over 100 years we have specialized in neckwear, dedicating ourselves to the design, printing, and weaving of top-of-the-line products.
- While the brand’s focus has been on men’s neckties, we also offer bow ties, suspenders, fashion scarves, ribbon belts, fabric gift boxes, leather belts and jewelry accessories.
- Our products are made with the highest quality silk and are printed and woven in cutting-edge production facilities.
- University and college students, faculty, alumni, administration, parents, and tourists embrace custom neckwear. Neckwear is often a gift to those
who value the image of the institution and wear it proudly. - All of our designs are created to the specifications of the university and college requirements. Designs include school seals, shields, crests, insignia, names, mascots, and logos to promote the image of the institution.
- Our packaging ensures that all of our products are offered to the customer in the finest and most presentable manner.
- We offer excellent customer service through our national sales team.