Headquartered in Windsor, Connecticut, Loyalty Brand Products was created in January 2021 following the acquisition of Global Neckwear Marketing, Inc. and its flagship brand, Rivetz of Boston™ by parent company The Wahconah Group Inc. The acquisition brought collegiate and corporate licensing relationships, additional factory relationships for production, and an independent sales network.

In addition to providing custom clothing accessories and jewelry to colleges and academies, fraternal organizations; Loyalty Brand Products also has two consumer-facing brands: Rivetz of Boston™ & the Norman Rockwell Accessory Collection™.